Brand Management

Pralabh Kashyap | Assistant Manager | Sharekhan Limited

What is Brand Management?

Brand Management is a great Career option. Internet is brimming with pages on How to get into Brand Management, while one should first understand What is a Career in Brand Management. The internet is a great source of information on Brand Management, but it is second best to learning about the same from a real professional.

Assistant Manager Pralabh Kashyap has 4 years & 7 months of professional experience in Brand Management. According to Assistant Manager Pralabh Kashyap, Brand Management is:

Brand Management is the process of maintaining, improving, and upholding a brand so that the name is associated with positive results

How Assistant Manager Pralabh Kashyap got into Brand Management?

After completing my education, I started my career with India News & News X as a Management Trainee in Media Sales department. After that in 2013, I joined DDB Mudra Group. Since 2017, I am working with ShareKhan Limited as an Assistant Manager.

Assistant Manager Pralabh Kashyap's Talk on Brand Management

Starts with what is:
1)	Brand Management

Next, it covers Education. In this Talk Education was discussed as theoretical topics needed to excel at Brand Management, and not as Qualifications needed to enter Brand Management. It details these topics within Education for Brand Management:
2)	Media Buying
3)	Media Planning
4)	Data Analytics
5)	Market Research
6)	Demographics
7)	Designing
8)	Budget Planning
9)	Campaign Management
10)	Brands
11)	General Awareness

Then, the Talk focuses on the most important component that is Skills. 90% success in Brand Management depends on Skills. It is crucial to understand these. It defines Skills in terms of following items for Brand Management:
12)	Communication
13)	Story Telling
14)	Creativity
15)	Negotiation Skills
16)	Logical Thinking
17)	Open Mindedness
18)	Networking
19)	Enthusiasm
20)	Adaptability

There are great positives of Brand Management. This Talk explains these Positives of Brand Management:
21)	Non Monotonous Job
22)	Brand Creation
23)	Growth
24)	Always Updated
25)	Monetary Benefits
26)	Travelling

After a discussion on Positives, Challenges complete the caricature of Brand Management:
27)	Work Life Balance
28)	Mental Pressure
29)	Deadline Oriented
30)	Sedentary Lifestyle

In the final section of the Talk, Pralabh Kashyap talks about How a day goes in a Career in:
31)	Brand Management

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How to get into

Brand Management?

If you are want to get into Brand Management, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Brand Management is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Brand Management, what education and skills you need to succeed in Brand Management, and what positives and challenges you will face in Brand Management.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Brand Management.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Assistant Manager Pralabh Kashyap's LifePage:

[LifePage]
https://www.lifepage.in/page/pralabhkashyap

LifePage Career Talk on Brand Management

[Career]
https://www.lifepage.in/careers/brand-management-1

[Full Talk]
https://lifepage.app.link/20171030-0004

[Trailer]
https://www.youtube.com/watch?v=yMmQ0R2qCT0

(Brand Management, Pralabh Kashyap, Sharekhan Limited, Brand Communication, Branding, Market Research)

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