Brand Management

Nikita Sobolev | Brand Manager | Zenden

What is Brand Management?

You may be curious about a Career in Brand Management. Understanding Why one wants to choose a Career in Brand Management is phenomenally more important than figuring out How to get into Brand Management. It is best to learn about Brand Management from a real professional, this is akin to getting it from the horse's mouth.

Brand Manager Nikita Sobolev has 5 years of professional experience in Brand Management. Brand Manager Nikita Sobolev describes Brand Management as:

Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.

How Brand Manager Nikita Sobolev got into Brand Management?

I studied International Relations in Moscow University of Humanity. I worked at Volvo Cars, Russia as a Project Manager and got promoted to Project Leader. I then joined Yamaha Motor Corporation where I worked in Sales Department for more than 4 years. I worked as a category manager, commercial manager and brand manager at Adidas Russia. I am brand manager at Zenden, Russia.

Brand Manager Nikita Sobolev's Talk on Brand Management

Starts with what is:
1)	Brand Management

Next, it covers Education. In this Talk Education was discussed as theoretical topics needed to excel at Brand Management, and not as Qualifications needed to enter Brand Management. Here is a list of Education items required for Brand Management:
2)	International Economics
3)	Marketing
4)	Sales Techniques
5)	Customer Behavior
6)	Visual Merchandising
7)	Product Lifecycle
8)	Basic Computer Knowledge

Then, the Talk focuses on the most important component that is Skills. Skills are the most important factor determining success in a Brand Management. It defines Skills in terms of following items for Brand Management:
9)	Communication Skills
10)	Analytical Skills
11)	Writing Skills
12)	Budgeting Skills
13)	Project Management
14)	Leadership Skills
15)	Problem Solving

There are great positives of Brand Management. The Talk discusses following Positives of Brand Management:
16)	Self Fulfillment
17)	International Exposure
18)	Diverse Cultural Experiences
19)	Fast-paced job
20)	Fashion-forward Industry

Challenges are the other side of Positives and Brand Management is no exception:
21)	Multitasking
22)	Meeting Deadlines
23)	Force Majeure Circumstances

In the final section of the Talk, Nikita Sobolev talks about How a day goes in a Career in:
24)	Brand Management

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How to get into

Brand Management?

If you are want to get into Brand Management, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Brand Management is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Brand Management, what education and skills you need to succeed in Brand Management, and what positives and challenges you will face in Brand Management.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Brand Management.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Brand Manager Nikita Sobolev's LifePage:

[LifePage]
https://www.lifepage.in/page/nikitasobolev

LifePage Career Talk on Brand Management

[Career]
https://www.lifepage.in/careers/brand-management-3

[Full Talk]
https://lifepage.app.link/20180704-0002

[Trailer]
https://www.youtube.com/watch?v=mCC5vxrML_A

(Brand Management, Nikita Sobolev, Zenden, Brand Manager, Sales, Marketing, Management, Sports, Sports Industry, Branding)

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