Branding

Abhik Choudhury | CEO | North Star Consultancy

What is Branding?

There are many nuances of a Career in Branding. Internet is brimming with pages on How to get into Branding, while one should first understand What is a Career in Branding. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Branding from non professionals.

With 9 years & 8 months of professional experience, CEO Abhik Choudhury understands Branding. According to CEO Abhik Choudhury, Branding is:

Branding is creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme.

How CEO Abhik Choudhury got into Branding?

After doing my Advertising and Public Relation from IIMC, I started as a copywriter in mainline advertising, handled corporate strategy for MNC's and headed a digital marketing company. I am working as CEO of North Star Consultancy.

CEO Abhik Choudhury's Talk on Branding

Starts with what is:
1)	Branding

Next, it covers Education. It was a welcome change to see the Talk touch upon Education as theoretical knowledge needed to excel at Branding, and not merely as Qualifications needed to enter Branding. Here is a list of Education items required for Branding:
2)	Marketing
3)	Branding
4)	Digital Media
5)	Consumer Insight
6)	Insight Mining
7)	Design

Then, the Talk focuses on the most important component that is Skills. Skills are the most important factor determining success in a Branding. Here is a list of Skills required for Branding:
8)	Observation
9)	Strategic Thinking
10)	Creativity
11)	Versatile

Positives of Branding are quite interesting. This Talk explains these Positives of Branding:
12)	New Challenge Everyday
13)	Working with Company Heads
14)	Networking
15)	Growth Opportunities

It is important that one develops a fair understanding of the Challenges of Branding:
16)	Work Life Balance
17)	Slow Rise
18)	On Your Toes Profession

In the final section of the Talk, Abhik Choudhury talks about How a day goes in a Career in:
19)	Brands

Install the LifePage App to:

(for Free) Watch CEO Abhik Choudhury’s full Branding Career Talk

(for ? 100 or ? $ 1.4) Do a Self Assessment on Branding to calculate your Dream Index, which is defined as:

According to Abhik Choudhury your chances of success in Branding is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Branding?

If you are want to get into Branding, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Branding is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Branding, what education and skills you need to succeed in Branding, and what positives and challenges you will face in Branding.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Branding.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

CEO Abhik Choudhury's LifePage:

[LifePage]
https://www.lifepage.in/page/abhikchoudhury

LifePage Career Talk on Branding

[Career]
https://www.lifepage.in/careers/branding

[Full Talk]
https://lifepage.app.link/20170818-0012

[Trailer]
https://www.youtube.com/watch?v=vYjySQ4vGyg

(Branding, Abhik Choudhury, North Star Consultancy, Marking, Advertising, Branding Consultancy, Brand Management)

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