Marketing
Sonal Malhotra | Marketing Head | Dehradun Golf AcademyWhat is Marketing?
A Career in Marketing is very intriguing. Internet is brimming with pages on How to get into Marketing, while one should first understand What is a Career in Marketing. It is best to learn about Marketing from a real professional, this is akin to getting it from the horse's mouth.
Marketing Head Sonal Malhotra has worked in Marketing for 10 years & 4 months. Here is how Marketing Head Sonal Malhotra detailed Marketing:
Marketing is the study and management of exchange relationships.It is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.
How Marketing Head Sonal Malhotra got into Marketing?
After doing my MBA degree from IMT Dubai, I worked with IBM for two years. Later on, I managed the marketing strategy of Antara project by the Max Healthcare group. I am working as the Marketing Head for my company, Dehradun Gold Academy and its vertical, DGA Greens.
Marketing Head Sonal Malhotra's Talk on Marketing |
|
Starts with what is: | |
1) | Marketing |
Next, it covers Education. This Talk is unique because it talks about Education in terms of things which can be learnt from books, to excel at a Career in Marketing and not as a list of Qualifications, which one needs to get into Marketing. It details these topics within Education for Marketing: | |
2) | Consumer Behaviour |
3) | Economics |
4) | Public Relations |
5) | Advertising |
Then, the Talk focuses on the most important component that is Skills. 90% success in Marketing depends on Skills. It is crucial to understand these. It discusses following headings for Skills in Marketing: | |
6) | Communication |
7) | Creativity |
8) | Logical Thinking |
9) | Ability to Connect |
10) | Social Media & Blogging |
Positives of Marketing are quite interesting. This Talk explains these Positives of Marketing: | |
11) | Integral Role |
12) | Meeting New People |
13) | Creative Satisfaction |
14) | Revenue Generation |
There are a few Challenges in Marketing which one needs to be cognizant of: | |
15) | Misinterpretation |
16) | Data Accuracy |
In the final section of the Talk, Sonal Malhotra talks about How a day goes in a Career in: | |
17) | Marketing |
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According to Sonal Malhotra your chances of success in Marketing is __%
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How to get into
Marketing?
If you are want to get into Marketing, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Marketing, what education and skills you need to succeed in Marketing, and what positives and challenges you will face in Marketing.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Marketing.
LifePage Career Plan
14 hour personalized guidance program
Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
LifePage Career Talk on Marketing
[Career]
https://www.lifepage.in/careers/marketing-4
[Full Talk]
https://lifepage.app.link/20171205-0010
[Trailer]
https://www.youtube.com/watch?v=7gq7s3AHGGc
(Marketing, Sonal Malhotra, Dehradun Golf Academy, Advertising, Branding, Management, Digital Marketing, Golf Industry)
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