[ Co-Founder | Book World ]
B Com – DAV, Dehradun
M Com - DAV, Dehradun
Randhir Kumar Arora did his schooling from St. Joseph's, Dehradun. Then he did B Com and M Com from DAV, Dehradun. The highlight of his masters was his thesis on book marketing in hills, where his interest in books started. He worked in advertising for 8 years and ran Archies Distribution for 8 years. In 2001 he joined his family business of selling books called Bookworld.
Running Family Business
in: Book World
36 years & 4 months [Dec 1982 - Apr 2019]
Running a family business is a kind of business which a person inherits from family. Its is sum of all functions like procurement, inventory, sales and marketing, human resource, accounting, logistics, distribution.
"At the time of my masters I did my thesis on Book Marketing in Hills where my interest in books started. I worked in Advertising for 8 years and ran Archies distribution for 8 years. In 2001 I joined my family business of selling books, Bookworld."