Advertising

Ramesh Sapru | Creative Strategist | Various Creative Assignments

What is Advertising?

A Career in Advertising is very intriguing. Almost everyone seems to be talking about How to start a Career in Advertising, while one should first develop an understanding of What is a Career in Advertising. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Advertising from non professionals.

Creative Strategist Ramesh Sapru has 35 years & 3 months of professional experience in Advertising. Creative Strategist Ramesh Sapru defines Advertising as:

Advertising is how you communicate value of a product to the end user.

How Creative Strategist Ramesh Sapru got into Advertising?

After completing B A from DAV, PGDBA from Board of Technical Education, Delhi and Ad Man Diploma from Mumbai, I started Advertising in 1983 in Mumbai as a copywriter.

Creative Strategist Ramesh Sapru's Talk on Advertising

Starts with what is:
1)	Advertising

Next, it covers Education. We all know that only 10% of what is taught in Advertising is actually used in real life. The Education section of the Talk clearly explained what is the 10% needed in Advertising. It explains Education needed in Advertising with these items:
2)	Classic and Contemporary Literature
3)	General Awareness
4)	Marketing
5)	Software Tools
6)	Industry Knowledge

Then, the Talk focuses on the most important component that is Skills. Sills and success in Advertising go hand in hand. One needs to get a hold of essential skills. It defines Skills in terms of following items for Advertising:
7)	Creative Writing
8)	Empathy
9)	Language Skills
10)	Communication
11)	SWOT

It is important to get an understanding of the Positives of Advertising. The Talk goes through this list of Positives of Advertising:
12)	Monetary Potential
13)	Diversity in Specialization
14)	Chisels Creative Skills
15)	Flexi Timings
16)	Increased Visibility
17)	Help Decision Management

After a discussion on Positives, Challenges complete the caricature of Advertising:
18)	Scarcity of Skilled Manpower
19)	Innate Pre Qualifications
20)	Plagiarism
21)	Market Research
22)	Moral Judgements

In the final section of the Talk, Ramesh Sapru talks about How a day goes in a Career in:
23)	Advertisement

Install the LifePage App to:

(for Free) Watch Creative Strategist Ramesh Sapru’s full Advertising Career Talk

(for ? 100 or ? $ 1.4) Do a Self Assessment on Advertising to calculate your Dream Index, which is defined as:

According to Ramesh Sapru your chances of success in Advertising is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Advertising?

If you are want to get into Advertising, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Advertising is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Advertising, what education and skills you need to succeed in Advertising, and what positives and challenges you will face in Advertising.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Advertising.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Creative Strategist Ramesh Sapru's LifePage:

[LifePage]
https://www.lifepage.in/page/rameshsapru

LifePage Career Talk on Advertising

[Career]
https://www.lifepage.in/careers/advertising

[Full Talk]
https://lifepage.app.link/20161208-0001

[Trailer]
https://www.youtube.com/watch?v=uAxQi_-hbf4

(Advertising, Ramesh Sapru, Various Creative Assignments, Branding, Marketing, Business Management, Promotion, Digital Marketing, Fine Arts)

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