Brand Management

Gunjan Singh | Head of Marketing | Gourmet Investments Private Limited

What is Brand Management?

A Career in Brand Management is very interesting. Unfortunately, it is very difficult to find information about What Brand Management actually is. Most pages on the internet just talk about How to get into Brand Management. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Brand Management from non professionals.

Head of Marketing Gunjan Singh has worked in Brand Management for 15 years & 6 months. Head of Marketing Gunjan Singh outlines Brand Management as:

Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.

How Head of Marketing Gunjan Singh got into Brand Management?

After completing my Bachelors in Commercial Arts from Apeejay Institute of Design, I started my career with The India Today Lifestyle division where I worked for 8 years followed by India Se and DML Live in Singapore. I am Head of Marketing at Gourmet Investments Private Limited.

Head of Marketing Gunjan Singh's Talk on Brand Management

Starts with what is:
1)	Brand Management

Next, it covers Education. It is easy to Google information about what Qualifications are needed to enter Brand Management, this Talk went a step ahead to talk about the body of knowledge one needs to develop to excel at Brand Management. It defines Education in terms of following items for Brand Management:
2)	Different Sectors
3)	Target Market
4)	Competition
5)	Marketing
6)	Brand Knowledge

Then, the Talk focuses on the most important component that is Skills. Sills and success in Brand Management go hand in hand. One needs to get a hold of essential skills. It discusses following headings for Skills in Brand Management:
7)	Creativity
8)	Discipline
9)	Decision Making
10)	Communication
11)	Networking
12)	Team Work
13)	Multi Tasking

It is important to get an understanding of the Positives of Brand Management. This Talk defines Positives in terms of following items for Brand Management:
14)	Challenging Profession
15)	Creative Work
16)	Create Brands
17)	Flexibility

It is important that one develops a fair understanding of the Challenges of Brand Management:
18)	Deadline Oriented
19)	Competiton
20)	Breaking Barriers

In the final section of the Talk, Gunjan Singh talks about How a day goes in a Career in:
21)	Brand Management

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How to get into

Brand Management?

If you are want to get into Brand Management, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Brand Management is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Brand Management, what education and skills you need to succeed in Brand Management, and what positives and challenges you will face in Brand Management.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Brand Management.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Head of Marketing Gunjan Singh's LifePage:

[LifePage]
https://www.lifepage.in/page/gunjansingh

LifePage Career Talk on Brand Management

[Career]
https://www.lifepage.in/careers/brand-management

[Full Talk]
https://lifepage.app.link/20171027-0004

[Trailer]
https://www.youtube.com/watch?v=z8bdCYp-Owo

(Brand Management, Gunjan Singh, Goumet Investments Private Limited, Branding, Marketing, Brand Analysis)

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