Brand Management

Pralabh Kashyap | Assistant Manager | Sharekhan Limited

What is Brand Management?

Brand Management is a great Career option. Understanding Why one wants to choose a Career in Brand Management is phenomenally more important than figuring out How to get into Brand Management. The most authoritative source of information on Brand Management is someone with real experience in it.

Assistant Manager Pralabh Kashyap has 4 years & 7 months of professional experience in Brand Management. Assistant Manager Pralabh Kashyap outlines Brand Management as:

Brand Management is the process of maintaining, improving, and upholding a brand so that the name is associated with positive results

How Assistant Manager Pralabh Kashyap got into Brand Management?

After completing my education, I started my career with India News & News X as a Management Trainee in Media Sales department. After that in 2013, I joined DDB Mudra Group. Since 2017, I am working with ShareKhan Limited as an Assistant Manager.

Assistant Manager Pralabh Kashyap's Talk on Brand Management

Starts with what is:
1)	Brand Management

Next, it covers Education. In this Talk Education was discussed as theoretical topics needed to excel at Brand Management, and not as Qualifications needed to enter Brand Management. Here is a list of Education items required for Brand Management:
2)	Media Buying
3)	Media Planning
4)	Data Analytics
5)	Market Research
6)	Demographics
7)	Designing
8)	Budget Planning
9)	Campaign Management
10)	Brands
11)	General Awareness

Then, the Talk focuses on the most important component that is Skills. Skills are the most important factor determining success in a Brand Management. It discusses following headings for Skills in Brand Management:
12)	Communication
13)	Story Telling
14)	Creativity
15)	Negotiation Skills
16)	Logical Thinking
17)	Open Mindedness
18)	Networking
19)	Enthusiasm
20)	Adaptability

Brand Management has an interesting list of Positives. This Talk explains these Positives of Brand Management:
21)	Non Monotonous Job
22)	Brand Creation
23)	Growth
24)	Always Updated
25)	Monetary Benefits
26)	Travelling

There are a few Challenges in Brand Management which one needs to be cognizant of:
27)	Work Life Balance
28)	Mental Pressure
29)	Deadline Oriented
30)	Sedentary Lifestyle

In the final section of the Talk, Pralabh Kashyap talks about How a day goes in a Career in:
31)	Brand Management

Install the LifePage App to:

(for Free) Watch Assistant Manager Pralabh Kashyap’s full Brand Management Career Talk

(for ? 100 or ? $ 1.4) Do a Self Assessment on Brand Management to calculate your Dream Index, which is defined as:

According to Pralabh Kashyap your chances of success in Brand Management is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Brand Management?

If you are want to get into Brand Management, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Brand Management is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Brand Management, what education and skills you need to succeed in Brand Management, and what positives and challenges you will face in Brand Management.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Brand Management.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Assistant Manager Pralabh Kashyap's LifePage:

[LifePage]
https://www.lifepage.in/page/pralabhkashyap

LifePage Career Talk on Brand Management

[Career]
https://www.lifepage.in/careers/brand-management-1

[Full Talk]
https://lifepage.app.link/20171030-0004

[Trailer]
https://www.youtube.com/watch?v=yMmQ0R2qCT0

(Brand Management, Pralabh Kashyap, Sharekhan Limited, Brand Communication, Branding, Market Research)

Similar Talks

Audio Branding

Vineet KKN Panchhi
Founder & Creative Director | Jingles India

[ 10 years & 2 months Experience ]

Audio Branding is the larger part of branding portfolio like companies have logos, audio signature for instance jingles, caller tunes etc. These are all part of Audio Branding. Audio Branding (in addition) involves using music, voices, a great copy or script, and bringing all this together to create an ad, mnemonic or telephone tune.

"I started as a Chef and then went into advertising, operations and marketing but finally, I choose to go into music and currently, I am running Audio Branding Company with the name Jingles India."

Advertising

Ramesh Sapru
Creative Strategist | Various Creative Assignments

[ 35 years & 3 months Experience ]

Advertising is how you communicate value of a product to the end user.

"After completing B A from DAV, PGDBA from Board of Technical Education, Delhi and Ad Man Diploma from Mumbai, I started Advertising in 1983 in Mumbai as a copywriter."

Branding

Abhik Choudhury
CEO | North Star Consultancy

[ 9 years & 8 months Experience ]

Branding is creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme.

"After doing my Advertising and Public Relation from IIMC, I started as a copywriter in mainline advertising, handled corporate strategy for MNC's and headed a digital marketing company. I am working as CEO of North Star Consultancy."

Brand Management

Gunjan Singh
Head of Marketing | Gourmet Investments Private Limited

[ 15 years & 6 months Experience ]

Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.

"After completing my Bachelors in Commercial Arts from Apeejay Institute of Design, I started my career with The India Today Lifestyle division where I worked for 8 years followed by India Se and DML Live in Singapore. I am Head of Marketing at Gourmet Investments Private Limited."

Customer Journey Designing

Gagan Khanna
Founder, Designer, Mentor | Designsteps Creative Academy LLP, Dehradun

[ 0 years Experience ]

Customer journey is the complete sum of expressions that a customer goes through when interacting with a business. It's used for understanding and addressing customer needs and pain points.

"Though my professional journey started as product designer, my horizons expanded much with exposure to various business formats. I was keen to learn all related aspects of a business which bring the product to its end user. Occasionally, I took up such projects in the industry which would expose me to those connected aspects. With new knowledge and core expertise in universal design skills, my work expanded gradually into complete Customer Journey."

Advertisement Sales

Astha Jhaldiyal
Assistant Manager - Sales | Zee Entertainment Ltd

[ 5 years & 1 month Experience ]

An advertising sales agent, sometimes referred to as an advertising executive, is someone who sells advertising space to businesses and individuals. They work in a range of industries, including advertising agencies, radio, television and internet publishing.

"After completing my Schooling from Amity, Noida, I did my Graduation from Gargi College. I then did MBA in Marketing and Sales from Amity University. I was working as an Assistant Manager Sales in Zee Entertainment Ltd."

Brand Management

Nikita Sobolev
Brand Manager | Zenden

[ 5 years Experience ]

Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.

"I studied International Relations in Moscow University of Humanity. I worked at Volvo Cars, Russia as a Project Manager and got promoted to Project Leader. I then joined Yamaha Motor Corporation where I worked in Sales Department for more than 4 years. I worked as a category manager, commercial manager and brand manager at Adidas Russia. I am brand manager at Zenden, Russia."