Digital Marketing
Anubhav Gupta | Director | ISPL AcademyWhat is Digital Marketing?
You may be curious about a Career in Digital Marketing. Internet is brimming with pages on How to get into Digital Marketing, while one should first understand What is a Career in Digital Marketing. The most authoritative source of information on Digital Marketing is someone with real experience in it.
Director Anubhav Gupta has 30 years & 8 months of professional experience in Digital Marketing. According to Director Anubhav Gupta, Digital Marketing is:
Digital Marketing is not only a very new and upcoming industry but also one that is growing at an extremely fast pace. It is a field that I would highly recommend one to pursue. There was a time when we only came across Marketing and Advertising, either in our newspapers or on the Television, both of which are offline forms of the same. However, today even Digital Marketing, which is an online medium of Marketing and Advertising, has gained recognition.
How Director Anubhav Gupta got into Digital Marketing?
I have been heading an IT Company in Dehradun since the year 2000, after my graduation in the IT field. However, I have been working in the field of Digital Marketing specifically since the year 2012.
Director Anubhav Gupta's Talk on Digital Marketing |
|
Starts with what is: | |
1) | Digital Marketing |
Next, it covers Education. It is easy to Google information about what Qualifications are needed to enter Digital Marketing, this Talk went a step ahead to talk about the body of knowledge one needs to develop to excel at Digital Marketing. It explains Education needed in Digital Marketing with these items: | |
2) | SEO & Hub Designing |
3) | Marketing & Advertising |
4) | Content Writing |
5) | Vocabulary |
6) | Finance |
Then, the Talk focuses on the most important component that is Skills. Skills are the most important factor determining success in a Digital Marketing. It discusses following headings for Skills in Digital Marketing: | |
7) | Analytical |
8) | Decision Making |
9) | Creativity |
10) | Effectiveness of Tools |
11) | Strategy & Planning |
12) | Team Work |
Positives of Digital Marketing motivate one to work hard for the same. The Talk discusses following Positives of Digital Marketing: | |
13) | Exposure |
14) | Never Ending Career |
15) | No Field Work |
16) | Highly Paid |
17) | Low Competition |
It is important that one develops a fair understanding of the Challenges of Digital Marketing: | |
18) | Lack of Awareness |
19) | Uncertainties |
20) | Google Algorithms |
21) | High Client - Expectation |
22) | Health issues |
In the final section of the Talk, Anubhav Gupta talks about How a day goes in a Career in: | |
23) | Digital Marketing |
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According to Anubhav Gupta your chances of success in Digital Marketing is __%
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How to get into
Digital Marketing?
If you are want to get into Digital Marketing, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Digital Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Digital Marketing, what education and skills you need to succeed in Digital Marketing, and what positives and challenges you will face in Digital Marketing.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Digital Marketing.
LifePage Career Plan
14 hour personalized guidance program
Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
LifePage Career Talk on Digital Marketing
[Career]
https://www.lifepage.in/careers/digital-marketing
[Full Talk]
https://lifepage.app.link/20170610-0003
[Trailer]
https://www.youtube.com/watch?v=XISNorJkeHk
(Digital Marketing, Anubhav Gupta, ISPL Academy, Computers, Advertising, Mass Media, Digital Marketing, Social Media, Web Designing)
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