Digital Marketing

Anubhav Gupta | Director | ISPL Academy

What is Digital Marketing?

Digital Marketing is a great Career option. Unfortunately, it is very difficult to find information about What Digital Marketing actually is. Most pages on the internet just talk about How to get into Digital Marketing. While anyone can have an opinion on what Digital Marketing entails; only a real professional can really explain it.

Director Anubhav Gupta has worked in Digital Marketing for 30 years & 8 months. Director Anubhav Gupta describes Digital Marketing as:

Digital Marketing is not only a very new and upcoming industry but also one that is growing at an extremely fast pace. It is a field that I would highly recommend one to pursue. There was a time when we only came across Marketing and Advertising, either in our newspapers or on the Television, both of which are offline forms of the same. However, today even Digital Marketing, which is an online medium of Marketing and Advertising, has gained recognition.

How Director Anubhav Gupta got into Digital Marketing?

I have been heading an IT Company in Dehradun since the year 2000, after my graduation in the IT field. However, I have been working in the field of Digital Marketing specifically since the year 2012.

Director Anubhav Gupta's Talk on Digital Marketing

Starts with what is:
1)	Digital Marketing

Next, it covers Education. In this Talk Education was discussed as theoretical topics needed to excel at Digital Marketing, and not as Qualifications needed to enter Digital Marketing. It defines Education in terms of following items for Digital Marketing:
2)	SEO & Hub Designing
3)	Marketing & Advertising
4)	Content Writing
5)	Vocabulary
6)	Finance

Then, the Talk focuses on the most important component that is Skills. 90% success in Digital Marketing depends on Skills. It is crucial to understand these. Here is a list of Skills required for Digital Marketing:
7)	Analytical
8)	Decision Making
9)	Creativity
10)	Effectiveness of Tools
11)	Strategy & Planning
12)	Team Work

It is important to get an understanding of the Positives of Digital Marketing. This Talk explains these Positives of Digital Marketing:
13)	Exposure
14)	Never Ending Career
15)	No Field Work
16)	Highly Paid
17)	Low Competition

There are a few Challenges in Digital Marketing which one needs to be cognizant of:
18)	Lack of Awareness
19)	Uncertainties
20)	Google Algorithms
21)	High Client - Expectation
22)	Health issues

In the final section of the Talk, Anubhav Gupta talks about How a day goes in a Career in:
23)	Digital Marketing

Install the LifePage App to:

(for Free) Watch Director Anubhav Gupta’s full Digital Marketing Career Talk

(for ? 100 or ? $ 1.4) Do a Self Assessment on Digital Marketing to calculate your Dream Index, which is defined as:

According to Anubhav Gupta your chances of success in Digital Marketing is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Digital Marketing?

If you are want to get into Digital Marketing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Digital Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Digital Marketing, what education and skills you need to succeed in Digital Marketing, and what positives and challenges you will face in Digital Marketing.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Digital Marketing.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Director Anubhav Gupta's LifePage:

[LifePage]
https://www.lifepage.in/page/anubhavgupta

LifePage Career Talk on Digital Marketing

[Career]
https://www.lifepage.in/careers/digital-marketing

[Full Talk]
https://lifepage.app.link/20170610-0003

[Trailer]
https://www.youtube.com/watch?v=XISNorJkeHk

(Digital Marketing, Anubhav Gupta, ISPL Academy, Computers, Advertising, Mass Media, Digital Marketing, Social Media, Web Designing)

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