Digital Marketing
Sudeshna Chakravarty | Assistant Manager | Logicserve DigitalWhat is Digital Marketing?
Digital Marketing is a great Career option. Internet is brimming with pages on How to get into Digital Marketing, while one should first understand What is a Career in Digital Marketing. While anyone can have an opinion on what Digital Marketing entails; only a real professional can really explain it.
Assistant Manager Sudeshna Chakravarty has worked in Digital Marketing for 7 years & 8 months. Assistant Manager Sudeshna Chakravarty describes Digital Marketing as:
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s)
How Assistant Manager Sudeshna Chakravarty got into Digital Marketing?
After completing my education, I started working with a Publication company. I have been working as an Assistant Manager at Logicserve Digital Pvt Ltd since 2015.
Assistant Manager Sudeshna Chakravarty's Talk on Digital Marketing |
|
Starts with what is: | |
1) | Digital Marketing |
Next, it covers Education. It is easy to Google information about what Qualifications are needed to enter Digital Marketing, this Talk went a step ahead to talk about the body of knowledge one needs to develop to excel at Digital Marketing. It explains Education needed in Digital Marketing with these items: | |
2) | Marketing |
3) | Advertising |
4) | Branding & Communication |
5) | Consumer Mapping |
6) | Digital Marketing |
7) | Software Skills |
Then, the Talk focuses on the most important component that is Skills. Anyone aspiring for Digital Marketing needs to understand that Skill development is crucial for success. It details these topics within Skills for Digital Marketing: | |
8) | Communication |
9) | Market Research Skills |
10) | Basic Sense of Selling and Commerce |
11) | Good Listening Skills |
12) | Objective Thinking |
13) | Story-Telling |
14) | Quick Learning & Unlearning |
Positives of Digital Marketing are quite interesting. This Talk explains these Positives of Digital Marketing: | |
15) | We Create Brands |
16) | Learn about different Industries |
17) | Future of Marketing |
18) | Success is Measurable |
There are a few Challenges in Digital Marketing which one needs to be cognizant of: | |
19) | Deadline Oriented |
20) | High Competition |
21) | Rapidly Changing Environment |
22) | Dependency on Technology |
23) | High Stress |
In the final section of the Talk, Sudeshna Chakravarty talks about How a day goes in a Career in: | |
24) | Digital Marketing |
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How to get into
Digital Marketing?
If you are want to get into Digital Marketing, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Digital Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Digital Marketing, what education and skills you need to succeed in Digital Marketing, and what positives and challenges you will face in Digital Marketing.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Digital Marketing.
LifePage Career Plan
14 hour personalized guidance program
Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
Assistant Manager Sudeshna Chakravarty's LifePage:
[LifePage]
https://www.lifepage.in/page/sudeshnachakravarty
LifePage Career Talk on Digital Marketing
[Career]
https://www.lifepage.in/careers/digital-marketing-1
[Full Talk]
https://lifepage.app.link/20170819-0004
[Trailer]
https://www.youtube.com/watch?v=PvHRqgD0sbc
(Digital Marketing, Sudeshna Chakravarty, Logicserve Digital, Marketing, Brand Promotion, Online Marketing, Brand Management, Content Management, Display Advertisment)
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