Market Research

Manjula Garg | Research Manager | Kantar

What is Market Research?

You may be curious about a Career in Market Research. Understanding Why one wants to choose a Career in Market Research is phenomenally more important than figuring out How to get into Market Research. The most authoritative source of information on Market Research is someone with real experience in it.

Research Manager Manjula Garg is an experienced professional with 2 years in Market Research. According to Research Manager Manjula Garg, Market Research is:

Market Research is identifying how the market is performing in day-to-day life. It involves gathering data about people or companies from a market and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company's strategies, operations, and potential customer base.

How Research Manager Manjula Garg got into Market Research?

I completed my schooling from Pine Hall School, Dehradun. Post that, I did my graduation in Economics Honours from Bharati College, Delhi University. After completing my graduation, I embarked on my Career in Market Research by joining Kantar in 2016.

Research Manager Manjula Garg's Talk on Market Research

Starts with what is:
1)	Market Research

Next, it covers Education. It is easy to Google information about what Qualifications are needed to enter Market Research, this Talk went a step ahead to talk about the body of knowledge one needs to develop to excel at Market Research. It defines Education in terms of following items for Market Research:
2)	Data Reading
3)	Field Control
4)	Statistics
5)	Economics
6)	Good with Numbers
7)	Psychology

Then, the Talk focuses on the most important component that is Skills. 90% success in Market Research depends on Skills. It is crucial to understand these. Here is a list of Skills required for Market Research:
8)	Communication Skills
9)	People Management
10)	Microsoft Office
11)	Team Work
12)	Creativity
13)	Multitasking

Positives of Market Research are quite interesting. This Talk explains these Positives of Market Research:
14)	Growth Opportunities
15)	Up-to-date
16)	Travelling
17)	Dynamic Job
18)	Networking
19)	Monetary Potential

There are a few Challenges in Market Research which one needs to be cognizant of:
20)	Work-Life Balance
21)	Work Pressure
22)	Handling Stakeholders
23)	Uncertainty of Future

In the final section of the Talk, Manjula Garg talks about How a day goes in a Career in:
24)	Market Research

Install the LifePage App to:

(for Free) Watch Research Manager Manjula Garg’s full Market Research Career Talk

(for ? 100 or ? $ 1.4) Do a Self Assessment on Market Research to calculate your Dream Index, which is defined as:

According to Manjula Garg your chances of success in Market Research is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Market Research?

If you are want to get into Market Research, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Market Research is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Market Research, what education and skills you need to succeed in Market Research, and what positives and challenges you will face in Market Research.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Market Research.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Research Manager Manjula Garg's LifePage:

[LifePage]
https://www.lifepage.in/page/manjulagarg

LifePage Career Talk on Market Research

[Career]
https://www.lifepage.in/careers/market-research-2

[Full Talk]
https://lifepage.app.link/20190817-0002

[Trailer]
https://www.youtube.com/watch?v=UxbfaXFGGNA

(Market Research, Manjula Garg, Kantar, Research Manager, Data Reading, Marketing, Competition)

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