Public Relations
Rajveer Kaur | PR & Social Media Consultant | Various AssignmentsWhat is Public Relations?
You may be curious about a Career in Public Relations. Almost everyone seems to be talking about How to start a Career in Public Relations, while one should first develop an understanding of What is a Career in Public Relations. The internet is a great source of information on Public Relations, but it is second best to learning about the same from a real professional.
PR & Social Media Consultant Rajveer Kaur has 10 years & 9 months of professional experience in Public Relations. According to PR & Social Media Consultant Rajveer Kaur, Public Relations is:
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications.
How PR & Social Media Consultant Rajveer Kaur got into Public Relations?
After completing my graduation in Mass Communication from St Anns Degree College Hyderabad, I did diploma in Graphic Designing from Arena Multimedia, followed by diploma in Dutch Language from Leiden University, Europe. I entered the field of Public Relations and worked for various brands as their PR and Marketing Communication Head. After working for various brands, I started my own organization, where I am consulting Public Relations and Social Media for various brands.
PR & Social Media Consultant Rajveer Kaur's Talk on Public Relations |
|
Starts with what is: | |
1) | Public Relations |
Next, it covers Education. In this Talk Education was discussed as theoretical topics needed to excel at Public Relations, and not as Qualifications needed to enter Public Relations. It discusses following headings for Education in Public Relations: | |
2) | Command over Language |
3) | General Knowledge |
4) | Cultural Awareness |
5) | Current Trends |
6) | Brand Knowledge |
7) | Building Strategies |
8) | Business Acumen |
Then, the Talk focuses on the most important component that is Skills. Skills are the most important factor determining success in a Public Relations. Here is a list of Skills required for Public Relations: | |
9) | Communication |
10) | Presentation |
11) | Adaptation |
12) | Team Work |
13) | Quick Learner |
14) | Creativity |
15) | Decision Making |
16) | Social Media |
17) | Research & Analysis |
18) | Crisis Management |
19) | Eye for Detail |
Public Relations has an interesting list of Positives. This Talk defines Positives in terms of following items for Public Relations: | |
20) | Glamour |
21) | Travel |
22) | Recognition |
23) | Monetary Potential |
24) | Creative Satisfaction |
Challenges are the other side of Positives and Public Relations is no exception: | |
25) | Meeting Deadlines |
26) | Handling People |
27) | Never Fading Smile |
28) | End up as Coordinator |
29) | Long Working Hours |
In the final section of the Talk, Rajveer Kaur talks about How a day goes in a Career in: | |
30) | Public Relations |
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How to get into
Public Relations?
If you are want to get into Public Relations, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Public Relations is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Public Relations, what education and skills you need to succeed in Public Relations, and what positives and challenges you will face in Public Relations.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Public Relations.
LifePage Career Plan
14 hour personalized guidance program
Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
PR & Social Media Consultant Rajveer Kaur's LifePage:
[LifePage]
https://www.lifepage.in/page/rajveerkaur
LifePage Career Talk on Public Relations
[Career]
https://www.lifepage.in/careers/public-relations
[Full Talk]
https://lifepage.app.link/20180221-0001
(Public Relations, Rajveer Kaur, Self Employed, PR & Social Media Consultant, Brand Management, Managing Relations, Social Media, Blogging, Business Development, Media Management)
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