Public Relations

Asmita Kaushik | Head - Business Operations | Conceptree

What is Public Relations?

There are many nuances of a Career in Public Relations. Understanding Why one wants to choose a Career in Public Relations is phenomenally more important than figuring out How to get into Public Relations. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Public Relations from non professionals.

Head - Business Operations Asmita Kaushik is an experienced professional with 4 years in Public Relations. Head - Business Operations Asmita Kaushik describes Public Relations as:

Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

How Head - Business Operations Asmita Kaushik got into Public Relations?

After graduating in Journalism & Mass Communication, I went on to do masters in Journalism & Mass Communication. I have a certification in English from British Council of India. I worked at Weber Shandwick for some time before deciding to move back to Dehradun. I joined Conceptree in 2015 and have been working there since then. I am Head of Business Operations at Conceptree.

Head - Business Operations Asmita Kaushik's Talk on Public Relations

Starts with what is:
1)	Public Relations

Next, it covers Education. We all know that only 10% of what is taught in Public Relations is actually used in real life. The Education section of the Talk clearly explained what is the 10% needed in Public Relations. It explains Education needed in Public Relations with these items:
2)	Public Relations
3)	Journalism
4)	News Writing
5)	Marketing & Advertising
6)	Photography

Then, the Talk focuses on the most important component that is Skills. Anyone aspiring for Public Relations needs to understand that Skill development is crucial for success. It discusses following headings for Skills in Public Relations:
7)	Confidence
8)	Communication Skills
9)	Writing Skills
10)	Right Analysis of Client's Needs
11)	Right Positioning of News
12)	Budgeting

It is important to get an understanding of the Positives of Public Relations. The Talk discusses following Positives of Public Relations:
13)	Constant Learning
14)	Networking & Exploring
15)	Monetary Potential

After a discussion on Positives, Challenges complete the caricature of Public Relations:
16)	24*7 Availability
17)	Meeting Client Expectations
18)	Unethical Practices

In the final section of the Talk, Asmita Kaushik talks about How a day goes in a Career in:
19)	Public Relations

Install the LifePage App to:

(for Free) Watch Head - Business Operations Asmita Kaushik’s full Public Relations Career Talk

(for ? 100 or ? $ 1.4) Do a Self Assessment on Public Relations to calculate your Dream Index, which is defined as:

According to Asmita Kaushik your chances of success in Public Relations is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Public Relations?

If you are want to get into Public Relations, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Public Relations is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Public Relations, what education and skills you need to succeed in Public Relations, and what positives and challenges you will face in Public Relations.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Public Relations.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Head - Business Operations Asmita Kaushik's LifePage:

[LifePage]
https://www.lifepage.in/page/asmitakaushik

LifePage Career Talk on Public Relations

[Career]
https://www.lifepage.in/careers/public-relations-1

[Full Talk]
https://lifepage.app.link/20190222-0004

[Trailer]
https://www.youtube.com/watch?v=4kEeyzg8asE

(Public Relations, Asmita Kaushik, Conceptree, Head, Business Operations, News, Branding)

Similar Talks

Corporate Communications

Arlinda Arizi
Project Manager | PFTW

[ 7 years & 8 months Experience ]

Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organisation.

"I did my Bachelor of Arts from Lindenwood University, USA and then my Masters in Media and Communication Science from Technische Universitat, Germany. Working with Playgrounds For The World."

Teaching Mass Communication

Sargam Mehra
Teacher | Doon University

[ 5 years & 5 months Experience ]

Teaching Mass Communication is the imparting or exchanging of information on a large scale to a wide range of people.

"After completing my MA in Mass Communication, I worked as a journalist at United News and pursuing my PhD from Doon University."

Communication Consulting

Sarika Panchhi
CEO | Word of Mouth Consulting

[ 3 years & 6 months Experience ]

Communications consulting is a profession that assists corporations and other organizations to determine what they need in the way of communications equipment and services in order to function with maximum efficiency

"After working in airline and corporate sector, I started working as a Communication Consultant and I am CEO of Word of Mouth Consulting since 2015."

Public Relations

Rajveer Kaur
PR & Social Media Consultant | Various Assignments

[ 10 years & 9 months Experience ]

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications.

"After completing my graduation in Mass Communication from St Anns Degree College Hyderabad, I did diploma in Graphic Designing from Arena Multimedia, followed by diploma in Dutch Language from Leiden University, Europe. I entered the field of Public Relations and worked for various brands as their PR and Marketing Communication Head. After working for various brands, I started my own organization, where I am consulting Public Relations and Social Media for various brands."

Media Education

S S Dogra
Managing Director | Dwarka Parichay Media Group

[ 22 years Experience ]

Media education is the process through which individuals become media literate – able to critically understand the nature, techniques and impacts of media messages and productions.

"I started my career as a school administrator. From my childhood, I was very much interested in TV, Films, Radio and Sports. I have been working in the media field for the last 22 years."

Media Production

Prashant Negi
Media Production | HNN 24*7, Dehradun

[ 10 years & 9 months Experience ]

Media production specialists are involved in many aspects of producing audio and video content that is used in commercials, movies, online or in other realms. They need to have computer software, video editing and video equipment skills.

"I did my B A in Hindi and thereafter did my diploma in Journalism. I started my career Big Synergy, makers of Kaun Banega Crorepati,Sach Ka Samna, Dus Ka Dum etc. Afterwards I came back to Dehradun and started working in local media houses. I started my own production house called Walk in Woodz and now working with HNN 24*7."

Communications Management

Chirag Mahajan
Communications Manager | Waste Warriors

[ 7 years & 1 month Experience ]

Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an organization, network, or communications technology.

"After graduating in English Literature from UBC, Vancouver in 2011, I worked at CiTR 101.9 FM for 3 years, hosting broadcasts and producing podcasts. I then did a Professional Diploma in Audio Post-Production from Nimbus School of Recording & Media in 2015, and assisted Audio Engineers and Record Producers in Vancouver for a year. I then moved to New York, freelancing as a Multimedia Designer. I left USA in late 2016 to travel across India. I joined Waste Warriors in Dharamshala in mid-2017 as a Project Assistant, then became Project Manager, and finally moved to Dehradun as their Communications Manager in June 2018, focusing on content writing, designing, branding, public relations, and fundraising."

PR Management

Mala Kashyap
Deputy General Manager | Gourmet Investments Private Limited

[ 12 years & 10 months Experience ]

Public relationships professional plans and direct the creation of material that will maintain or enhance the public image of their employer or client.

"In my 12 years of experience, I have worked with finest companies such as, Elle Magazine, Fever 104 & Conde Nast India. I have been working with associated with Gourmet Investments Private Limited as a Deputy General Manager since 2017."

Media & Publications

Kanchan Bhatt
Founder | Doon Page-3

[ 1 year & 3 months Experience ]

Media and Publications include weekly and quarterly news services, industry directories, multi-client studies and thought leadership pieces across the agribusiness, investment and gender diversity space.

"I did Bachelor's and Master's in Environmental Science from DAV PG College. I then went to Melbourne to do an MBA in Marketing Management from La Trobe University, Melbourne. I returned to India and worked with Event Management companies for 8 years. In 2018, I started my own firm called Doon Page 3 which is a Media Publication house."

Corporate Communications

Vimal Dabral
Public Relations Officer | UJVN Ltd

[ 15 years & 2 months Experience ]

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.

"After completing my Law, I did PG Diploma in Public Relations & got recruited at UJVN Ltd in 2004. I am Public Relations Officer at UJVN Ltd. I am the President of Kabaddi Association and Convenor at Udayan Care. I am Public Relations Officer at UJVN Ltd."