Public Relations

Asmita Kaushik | Head - Business Operations | Conceptree

What is Public Relations?

A Career in Public Relations is very interesting. Almost everyone seems to be talking about How to start a Career in Public Relations, while one should first develop an understanding of What is a Career in Public Relations. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Public Relations from non professionals.

Head - Business Operations Asmita Kaushik has worked in Public Relations for 4 years. Head - Business Operations Asmita Kaushik defines Public Relations as:

Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

How Head - Business Operations Asmita Kaushik got into Public Relations?

After graduating in Journalism & Mass Communication, I went on to do masters in Journalism & Mass Communication. I have a certification in English from British Council of India. I worked at Weber Shandwick for some time before deciding to move back to Dehradun. I joined Conceptree in 2015 and have been working there since then. I am Head of Business Operations at Conceptree.

Head - Business Operations Asmita Kaushik's Talk on Public Relations

Starts with what is:
1)	Public Relations

Next, it covers Education. It was a welcome change to see the Talk touch upon Education as theoretical knowledge needed to excel at Public Relations, and not merely as Qualifications needed to enter Public Relations. It explains Education needed in Public Relations with these items:
2)	Public Relations
3)	Journalism
4)	News Writing
5)	Marketing & Advertising
6)	Photography

Then, the Talk focuses on the most important component that is Skills. Anyone aspiring for Public Relations needs to understand that Skill development is crucial for success. It explains Skills needed in Public Relations with these items:
7)	Confidence
8)	Communication Skills
9)	Writing Skills
10)	Right Analysis of Client's Needs
11)	Right Positioning of News
12)	Budgeting

It is important to get an understanding of the Positives of Public Relations. These are the Positives of Public Relations:
13)	Constant Learning
14)	Networking & Exploring
15)	Monetary Potential

Challenges are the other side of Positives and Public Relations is no exception:
16)	24*7 Availability
17)	Meeting Client Expectations
18)	Unethical Practices

In the final section of the Talk, Asmita Kaushik talks about How a day goes in a Career in:
19)	Public Relations

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How to get into

Public Relations?

If you are want to get into Public Relations, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Public Relations is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Public Relations, what education and skills you need to succeed in Public Relations, and what positives and challenges you will face in Public Relations.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Public Relations.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Head - Business Operations Asmita Kaushik's LifePage:

[LifePage]
https://www.lifepage.in/page/asmitakaushik

LifePage Career Talk on Public Relations

[Career]
https://www.lifepage.in/careers/public-relations-1

[Full Talk]
https://lifepage.app.link/20190222-0004

[Trailer]
https://www.youtube.com/watch?v=4kEeyzg8asE

(Public Relations, Asmita Kaushik, Conceptree, Head, Business Operations, News, Branding)

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