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Brand Management

By Pralabh Kashyap
[ Assistant Manager | Sharekhan Limited ]




Career in Career-in-Brand-Management
Brand Management
Pralabh Kashyap
Assistant Manager | Sharekhan Limited
[ 4 years & 7 months Experience ]



LifePage Career Talk on Brand Management

http://www.lifepage.in/Career.php?id=20171030-0004&in=Career-in-Brand-Management

Full Talk: https://lifepage.app.link/20171030-0004
Trailer:

By Pralabh Kashyap
[Assistant Manager in Sharekhan Limited]

What is Brand Management?

Pralabh Kashyap: "Brand Management is the process of maintaining, improving, and upholding a brand so that the name is associated with positive results"

How I got into Brand Management?

Pralabh Kashyap: "After completing my education, I started my career with India News & News X as a Management Trainee in Media Sales department. After that in 2013, I joined DDB Mudra Group. Since 2017, I am working with ShareKhan Limited as an Assistant Manager."

(Brand Management, Pralabh Kashyap, Sharekhan Limited, Brand Communication, Branding, Market Research)





[This Career Talk covers]

  What Is:
     1) Brand Management  
  Education:
     2) Media Buying  
     3) Media Planning  
     4) Data Analytics  
     5) Market Research  
     6) Demographics  
     7) Designing  
     8) Budget Planning  
     9) Campaign Management  
     10) Brands  
     11) General Awareness  
  Skills:
     12) Communication  
     13) Story Telling  
     14) Creativity  
     15) Negotiation Skills  
     16) Logical Thinking  
     17) Open Mindedness  
     18) Networking  
     19) Enthusiasm  
     20) Adaptability  
  Positives:
     21) Non Monotonous Job  
     22) Brand Creation  
     23) Growth  
     24) Always Updated  
     25) Monetary Benefits  
     26) Travelling  
  Challenges:
     27) Work Life Balance  
     28) Mental Pressure  
     29) Deadline Oriented  
     30) Sedentary Lifestyle  
  A Day Of:
     31) Brand Management  










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