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Brand Management

By Nikita Sobolev
[ Brand Manager | Zenden ]




Career in Career-in-Brand-Management
Brand Management
Nikita Sobolev
Brand Manager | Zenden
[ 5 years Experience ]



LifePage Career Talk on Brand Management

http://www.lifepage.in/Career.php?id=20180704-0002&in=Career-in-Brand-Management

Full Talk: https://lifepage.app.link/20180704-0002
Trailer:

By Nikita Sobolev
[Brand Manager in Zenden]

What is Brand Management?

Nikita Sobolev: "Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain."

How I got into Brand Management?

Nikita Sobolev: "I studied International Relations in Moscow University of Humanity. I worked at Volvo Cars, Russia as a Project Manager and got promoted to Project Leader. I then joined Yamaha Motor Corporation where I worked in Sales Department for more than 4 years. I worked as a category manager, commercial manager and brand manager at Adidas Russia. I am brand manager at Zenden, Russia."

(Brand Management, Nikita Sobolev, Zenden, Brand Manager, Sales, Marketing, Management, Sports, Sports Industry, Branding)





[This Career Talk covers]

  What Is:
     1) Brand Management  
  Education:
     2) International Economics  
     3) Marketing  
     4) Sales Techniques  
     5) Customer Behavior  
     6) Visual Merchandising  
     7) Product Lifecycle  
     8) Basic Computer Knowledge  
  Skills:
     9) Communication Skills  
     10) Analytical Skills  
     11) Writing Skills  
     12) Budgeting Skills  
     13) Project Management  
     14) Leadership Skills  
     15) Problem Solving  
  Positives:
     16) Self Fulfillment  
     17) International Exposure  
     18) Diverse Cultural Experiences  
     19) Fast-paced job  
     20) Fashion-forward Industry  
  Challenges:
     21) Multitasking  
     22) Meeting Deadlines  
     23) Force Majeure Circumstances  
  A Day Of:
     24) Brand Management  










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