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Digital Marketing

By Saumya Pant
[ Assistant Manager | Johnson Controls ]

Career in Career-in-Digital-Marketing
Digital Marketing
Saumya Pant
Assistant Manager | Johnson Controls
[ 2 years & 1 month Experience ]

LifePage Career Talk on Digital Marketing


Full Talk: https://lifepage.app.link/20180130-0002

By Saumya Pant
[Assistant Manager in Johnson Controls]

What is Digital Marketing?

Saumya Pant: "Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet."

How I got into Digital Marketing?

Saumya Pant: "After doing BE in Electronics from Ramrao Adik Institute of Technology, University of Mumbai, I did PGDM in Strategic Marketing & Communications from MICA, Ahmadabad. I worked as a freelance content writer during my graduation and also taught underprivileged children. After my post graduation, I started working as an Assistant Manager in Johnson Controls-Hitachi Air Conditioning India Ltd."

(Digital Marketing, Saumya Pant, Johnson Controls, Content Writer, Management, Blogger, Advertising, Brand Management, Electronic Media, Social Media)

[This Career Talk covers]

  What Is:
     1) Digital Marketing  
     2) Advertising  
     3) Market Research  
     4) Marketing  
     5) Branding & Trends  
     6) Communication  
     7) Story Telling  
     8) Tech Savvy  
     9) Creativity & Innovation  
     10) Growth  
     11) Not Monotonous  
     12) Monetary Benefit  
     13) Change in Technology  
     14) Deadline Pressure  
     15) Varied Target Audience  
  A Day Of:
     16) Digital Marketing  

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